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Release: Australia · Updated: 2026-03-12 · Official documentation · View source

Define a content item

A content item is a service catalog item that provides information instead of goods or services.

Before you begin

Role required: admin

About this task

Content items can reference knowledge articles, static blocks of text, or external web-based content.

To define content items:

Procedure

  1. Navigate to All > Service Catalog > Catalog Definition > Content Items.

  2. Click New.

  3. Fill in the form to define the item.

FieldDescription
Name, Category, Icon, Roles, Active,As for standard catalog items.
Content typeThe type of information to display when a user selects the item. - KB Article: a ServiceNow knowledge article available to users with the specified roles. - Catalog Content: a static block of text, formatted with HTML. - External Content: documents or web pages stored outside the base system instance.
TargetLocation where the content appears. - Within Catalog: displays the content within the catalog iframe window (which may not render some external websites properly). - New Window/Tab: displays the content in a new browser window or tab. Choose this option if the content does not display properly within the catalog.
URLThe full URL (including the prefix http:// or https://) for external content to display when a user selects the item. This field is available only if the Content type is External Content. Note: Since base system instances are accessed via HTTPS, links to HTTP sites could result in a mixed mode content error or warning, depending on browser security settings.
KB articleThe knowledge article to display when a user selects the item. This field is available only if the Content type is KB Article.
Short description, Description, PictureAs for standard catalog items. These fields are only available if the Content type is Catalog Content.
MetaComma-separated list of tags used to search for the content item. See Configure keyword search for catalog items.
Hide on Service PortalIf selected, the content item is not available on Service Portal.
  1. Click Submit.

Parent Topic:Types of catalog items