Release: Australia · Updated: 2026-03-12 · Official documentation · View source

Sales Customer Relationship Management

Learn how you can use the ServiceNow® Sales Customer Relationship Management (Sales CRM) applications to manage the product sales life cycle in your organization. Your agents can use these applications to generate pre-sales leads and opportunities, provide sales quotes, capture and fulfill orders, work with contracts and entitlements, and manage the customer order workflow for changes.

ExploreLearn how you can use the Sales CRM applications.ConfigurePlan and configure your Sales CRM implementation.UseUse the Sales CRM applications as an agent.IntegrateExtend capabilities in Sales CRM by integrating with other applications.ReferenceGet details about components such as fields, tables, and properties.Now Assist for SFAEnhance agent productivity and efficiency for lead-to-opportunity motions through conversation and proactive experiences using Now Assist.Now Assist for CPQMove deals forward faster with AI‑powered assistance that helps you review and refine quotes.Now Assist for Order ManagementImprove user experience for customers and agents with AI‑powered assistance that streamlines order and invoice operations.

Additional resources

Learn more about what's new and changed, see the Sales Customer Relationship Management release notes.
Log in to your ServiceNow® account and find additional information about implementing and deploying Sales CRM features at Now Create.
Access real-time courses, self-paced training, and career resources at ServiceNow University.
Find useful resources related to your role and explore best practices at the Customer Success Center.
Connect with other Customer Service Management users at Now Community.