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Release: Australia · Updated: 2026-03-12 · Official documentation · View source

Create new buying groups

Create buying groups for an account and product family to capture the set of decision‑makers, influencers, and evaluators involved in a purchase decision.

Before you begin

Role required: bg_admin; bg_writer

Procedure

  1. Navigate to All > Buying Group > All Buying Groups.

  2. Select  New.

  3. On the form, fill in the fields:

    FieldsDescription
    Buying Groups
    NumberA system‑assigned, human‑readable identifier for the Buying Group record.
    NameThe name of the Buying Group. It identifies the buying decision being tracked, typically for a specific account and product family.
    AccountThe customer account to which the Buying Group belongs. The Buying Group is always associated with a single account.
    Product FamilyThe product family associated with the Buying Group. Each Buying Group is created for a specific product family within an account.
    OwnerThe sales or marketing user responsible for managing the Buying Group, including maintaining its members, roles, and lifecycle status.
    StageRepresents the current lifecycle state of the Buying Group. Stages reflect the progress of the buying decision itself (for example, Identified, Qualified, In‑sales motion, Successful, or Disqualified) and are independent of opportunity stages.
    DescriptionOptional text that provides additional context about the Buying Group, such as the purpose of the buying decision or relevant background information.
    ActiveIndicates whether the Buying Group is currently active. Inactive Buying Groups represent completed or discontinued.
    System Information
    CreatedThe date and time when the Buying Group record is created.
    Created byThe user who created the Buying Group record.
    Notes
    WorkNoteAn internal notes field used to record observations, updates, and important context related to a Buying Group. It captures ongoing activities, signals, or decisions associated with the purchase and supports internal collaboration and tracking.
  4. Select Save.

    The new buying group is created.

Related topics

Using Buying Group

Buying Group