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Release: Australia · Updated: 2026-03-12 · Official documentation · View source

Install and configure Opportunity Management

Install the Opportunity Management application, which enables sales agents and account executives to get pre-sales product recommendations based on customer needs. You then assign the user roles and configure related features, such as needs analysis, used in Opportunity Management.

Admins and users with various roles, such as application admins and sales operation specialists, complete the following configuration tasks to set up Opportunity Management.

TaskDescriptionRole
Install Opportunity ManagementInstall Opportunity Management from the ServiceNow® Store Store.Admin
Assign the user roles for Opportunity Management, Product Catalog Management, and Pricing Management.Admin
Configuring product offerings and catalogsCreate the product offerings and catalogs, unless they've been previously defined.Product catalog admin
Configuring product pricingDefine the price lists, pricing strategies, and other pricing features that you want to use, unless they've been previously defined.Pricing admin
Configure needs analysisCreate the needs templates for questionnaires that sales agents complete to get product recommendations for sales opportunities.Product catalog admin
Configure location-based transactionsActivate the system property for location-based transactions and set up the rule entity and product eligibility decision rules.Admin and product catalog admin
Create opportunity stagesCreate sales cycle stages for an opportunity.Opportunity setup writer
Create a sales cycle for an opportunityCreate a sales cycle type for an opportunity.Opportunity setup writer
Associate a sales cycle with the opportunity stageLink one or multiple opportunity stages with a sales cycle.Opportunity setup writer
Configure guided selling activities in a playbookDefine mandatory exit criteria per opportunity stage to enforce process compliance and prevent stage advancement until required actions are complete.Opportunity setup writer

Related topics

Using Opportunity Management

Opportunity Management