Funnel reports in Usage Insights

Conversion funnels serve as visual representations of the customer journey, tracking a specific sequence of actions. Investigating a conversion funnel can help you measure and optimize the completion rates of relevant processes within your application.

A funnel analysis shows the percentage of users who completed a desired action along a critical path in your application, such as completing onboarding. You can also discover reasons why users drop off.

Note: Conversion funnel data is analyzed from the complete data set. Toggle Use data sampling on to analyze the data from a sample of 15%.

A funnel can include various actions leading up to success or failure of a conversion. There can be multiple paths users might take to reach a goal, so you may want to build several conversion funnels to determine which goal path is the most relevant and effective for your users. To measure users conversion rates on a particular goal, three primary metrics give you a baseline assessment of your conversion funnel's overall effectiveness:

• Number of users that progress from one step to the next
• Associated conversion rates
• Average time it takes for users to advance from one step to the next

• Create a conversion funnel
  View conversion rates and trends in aggregate user behavior to uncover the reasons behind success or failure of a specific in-application user goal. Investigating a conversion funnel can help you measure and optimize the conversion rates of relevant processes within your application.
• Edit a conversion funnel
  Edit conversion funnel data to collect or steps to include in your analysis.
• Delete a conversion funnel
  Delete a funnel that you no longer need.
• How Usage Insights matches funnels
  Learn how Usage Insights matches sequences of pages you anticipate users seeing before they reach a goal.

Parent Topic:Using Usage Insights