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Release: Australia · Updated: 2026-03-12 · Official documentation · View source

Initial setup

This phase is meant to gather the initial information required onboard a customer. For example, gathering core information like onboarding manager name, key customer contact, internal and external stakeholders, their responsibilities, and so on.

ActivityDetails
Select account

When you select the customer account, a new account onboarding case is generated.Note: If the account onboarding case was generated from a case, this field is auto-populated.

Select Continue to go to the next activity.

Enter onboarding related info

The next activity in the playbook involves gathering onboarding related information. The required fields to be entered are:- Assigned to: Select the provider agent who is working on this case. - Service Exchange integration: Select one of the following options: - Not required: No Service Exchange integration is required. - Remote catalog: A Service Exchange integration for the remote catalog feature is required. - Remote task: A Service Exchange integration for the remote task feature is required. - Foundation data sync: A Service Exchange integration for the foundation data sync feature is required. - Type: Select one of the following: - Phased: A specific part of the onboarding process for this customer is managed through this Customer Success Management onboarding case. - Full: The entire onboarding process for this customer is by this Customer Success Management onboarding case. - Specify the Go live date and select Mark complete to proceed with the next activity.

Note: The State field is set to New for a new record. If this field is updated, the Stage field is automatically updated based on the predefined mapping. This mapping is also available for account onboarding case tasks between the Progress and State fields. See Field mapping for account onboarding cases and case tasks for details.

Add customer team

Add the customer contacts working on the account onboarding case.

  • Enter the First name, Last name, Email address and select Add to create a customer contact.
  • Select Mark complete to move to the next step.
Add customer team responsibilities

Assign responsibilities to each customer contact you added.- In the Responsibility field, select one of the predefined user roles and select Add to assign responsibility for the customer contact. - Select Mark complete to move to the next step.

After you complete this step, the system automatically generates an email to all contacts assigned the Customer On-Boarding Point of Contact responsibility.

Note: At least one user must be set up as the customer onboarding point of contact. Only one responsibility can be assigned to each contact. Email text is defined and configured directly within the playbook.

Add account team

Add and assign responsibilities to the internal team members (service providers) working on the account onboarding case. This includes the ServiceNow administrator handling the case. An account member can be assigned up to two responsibilities. If more than one responsibility is selected, the tasks aren't automatically assigned.- Select a predefined user role in the Responsibility field. - Select a user who is assigned this role and select Add to assign responsibility to the team member. - Select Mark complete to move to the next activity.

After you complete this step, the system automatically generates an email to all other customer contacts participating in the onboarding process.

Note: By default, all tasks in the playbook are assigned to the provider's ServiceNow administrator.

Add squadAdd the squad members who will be involved in completing the onboarding case and other activities. This is an optional activity. Select Mark complete to move to the next activity.
Create engagementSpecify the Customer success manager, Account manager, and Renewal date to create an engagement. This is an optional activity. Select Mark complete to move to the next stage.

After the Initial Setup stage has been completed, the case information, account, customer, and squad team member information you have added is displayed in the left panel.

Field mapping for account onboarding cases and case tasks

For account onboarding cases, when the State field is updated, the Stage field is automatically updated based on the mapping as shown here:

StateStage
NewNot started
UnassignedNot started
ActiveOn track
BlockedPaused
ClosedFinished
CanceledFinished

For account onboarding case tasks, when the State field is updated, the Progress field is automatically updated based on the mapping shown after this:

StateProgress
OpenNot started
Awaiting customerPaused
Awaiting internalPaused
In ProgressOn track
ReviewOn track
ClosedFinished
CanceledFinished

If you’re using an earlier version of the Customer Success Management application, follow the instructions in KB1651427 to correct the mapping between these fields.

Parent Topic:Account onboarding playbook